https://stratechery.com/2018/instagrams-ceo/
https://fs.blog/mental-models/
https://medium.com/@timberners_lee/one-small-step-for-the-web-87f92217d085 & related https://solid.inrupt.com/
https://www.nytimes.com/2018/09/28/science/neil-armstrong-auction.html